New Hooks That Work: Start a New Service

Mishawaka, Ind.-- September first marks the start of Global World Alzheimer’s Month. It is a month dedicated to raising awareness all around the world. Here locally, Home Instead Senior Care is teaming up with businesses to make them Alzheimer’s Friendly. Mishawaka Family Pharmacy inside the St. Joseph Regional Medical Center is their first stop.

Read more about it at http://www.wndu.com/home/headlines/New-service-helps-businesses-become-Alzheimers-friendly-323574561.html

Advice and Insights:  No matter what service you are announcing, check to ensure it is truly different from or better than what your competition offers,  that you have the proper credentials, expertise, or background to provide the service, and that you have the resources to meet the demand for it.

And be sure the new service works before issuing a news release about it, otherwise the publicity you receive might not be the publicity you want.